What does “sustainable fashion” mean to you?
Sustainable fashion, to me, means brands who are paying attention to the world around them and doing their research – and working out the best path for them and the world at large, both environmentally and socially. That might be using organic and fair trade fabrics, or recycled fabrics, or vintage and factory second fabrics. It might be producing locally and working with other local businesses, or producing in a developing country but working closely with factories to ensure good conditions and fair pay. It might be a commitment to recycling and using biodegradable packaging. It might be committing a percentage of profits to social or environmental projects such as carbon offsetting. Hopefully, it’s a little bit of everything! I think it’s easy to think of sustainable fashion as being about fabrics and water usage and chemicals in dyes and landfill, but I think the social/human cost is just as important to making fashion “sustainable” in the long run.