How long have you been in business?
How did you come up with the name of your company?
It took me a while until I’ve decided that it has to link to my personality. And by accident, I came across one song I used to like “Gentle Roar” by Niki and the Dove, and there was a line ‘born on Friday’. Googled my date of birth and I was born on Friday haha.
What does “sustainable fashion” mean to you?
It’s a tool to educate and inspire people to live a conscious life. Through sustainable fashion, it is easier to raise many important global issues. Sustainable fashion is very challenging, but this is what people need today.
What inspired you to start a sustainable fashion brand?
What is your company’s mission?
Empower artisan women from Central Asia and raise awareness about our culture and art. The behind scene goal is to support Tibetan refugees in India, with the help of our lovely artisans and our clients.
Do you have a 5 or 10-year vision for your company that you could share with us?
Today, BORN ON FRIDAY based in the Kyrgyz Republic, in five years we want to travel to Dharamsala (India), find artisans and creative youth from Tibet, give all the business knowledge and marketing skills to them, donate computers and cameras, set up an Internet and give away Born On Friday to Tibetan refugees, so they can support themselves and show to the World how amazing Tibetan art is, and invite more people to support their cause.
Who is your customer?
Open-minded ladies with wild hearts, very smart and stylish. Their style usually described as eclectic, because they are those girls who like to explore and experience new things. Beautiful, strong women of all ages, who believe that they can make this world a better place.
What is something you wish people knew about sustainable fashion?
Supporting sustainable fashion can improve the lives of many people.
What’s the most challenging thing about running a sustainable business?
Encouraging people to follow sustainable trends, because people hardly can relate to it, and it’s difficult to show the value of sustainable fashion that will connect with people.
Is there someone who inspires you and why?
His Holiness the Dalai Lama. Because he is the cutest human being in this world, and he inspires me to help people around me.
Other than your own, which sustainable fashion brands do you like?
Global Goods Partners and Ibu movement.
Is there anything else you’d like us to know about you or your company?
Each collection we call “Treasure” because we are all about quality, not quantity. That’s why we don’t show a lot of products because we carefully select each product, and artisans we would like to work with.
Just For Fun
What’s your spirit animal?
What’s your favorite lunch?
mmm I don’t know!
What’s your favorite color?