How long have you been in business?
18 years in fashion business, 8 years with my fashion brand.
What does “sustainable fashion” mean to you?
We understand sustainable fashion as a whole, a way of working that involves people and the environment, it does not focus only on the tissue, but also in the whole process.
Our company have a sustainable development, we do all the production process in our internal atelier, design, creation, experimentation, pattern-design, preparation, production process, photography, post-production edit, … all.
We respect people, we create decent and fair jobs.
We buy all our materials from local manufacturers and suppliers,
We reuse our materials to give them a second life, like for example as our paper pattern design, which is reused for our garment packaging shipping, and in the previous winter collection too for our garment labels, made by hand by us, like every season.
We recycle our waste, in short, we do everything possible to support sustainable development, because every action we made, however small, is a step closer to a way of understanding life, a more sustainable life.
What inspired you to start a sustainable fashion line?
We started our fashion brand BLUE DOLLS ® in 2008, we wanted to capture in our brand our philosophy of life, which is respect for people and the environment, support, creation and regeneration of local trade and love for craftsmanship and our understanding of the environment are what inspired us.
What is your company’s mission?
Make ethical, quality and timeless fashion.
Do you have a 5 or 10-year vision for your company that you could share with us?
Yes! we have a very extensive vision for our company and the idea of opening other lines, like a men’s line and kids line, so we hope to have a long history and share it with you, of course!
Who is your customer?
Our customer is a person who understands and gives value to fashion’s manufactured with an ethical concept, who also likes to feel unique, wear a different fashion, not follow mass consumption, is also a sensitive person who likes fashion with soul and he is aware of what this means.
What is something you wish people knew about ethical fashion?
That it is a complicated, more expensive manufacturing process, but knowing you’re doing a good job is priceless.
What’s the most challenging thing about running a sustainable business?
In our case and in our experience, having a sustainable company and assuming all costs is a more complicated and expensive manufacturing process, but we are proud of our work and that’s the most important.
Is there someone who inspires you and why?
I’m inspired by my business partner, which in turn is my husband. We are together in this fight, we give each other strength which nourishes us and personally enriches our project, we are a good tandem.
Other than your own, which sustainable fashion brands do you like?
All brands that do what they can to improve the system of fashion.
Is there anything else you’d like us to know about you or your company?
That we make Limited Edition Collections 100% made in our atelier, in Barcelona.
Just For Fun
What’s your spirit animal?
What’s your favorite lunch?
a lunch made with love
What’s your favorite color?