How did you come up with the name of your company?
The name Juuty originates from the Bengali word for “connect” and “focus”. Juuty wants to connect Bangladesh in a positive way to the rest of the world by focusing on sustainable fashion produced in a fairtrade environment. In a playful way, Juuty refers to the main material used for its bags: jute. Juuty is the first company in the world that uses a newly developed type of jute. The jute of Juuty is extremely durable, smell free and soft. The eccentric fibre is one of the most environmentally friendly fibers in the world.
What does “sustainable fashion” mean to you?
Sustainable fashion for Juuty is the sum of:
– production in an audited fair trade environment and improving local welfare
– sharing resources, experiences and knowledge with colleagues-competitors resulting in a more sustainable final product
– using (as much as possible) 100% sustainable organic or vegan material
– being creative
What is your company’s mission?
Make the world “look” better!
Do you have a 5 or 10-year vision for your company that you could share with us?
5-year vision: Juuty creates a team of brands sharing the same values, cross-using each other’s knowledge, production facilities or materials, leading to a larger community awareness to live more sustainably.
Who is your customer?
Everybody who wants to be a part of a more sustainable world.
What’s the most challenging thing about running a sustainable business?
Convincing the conscious customer to pay the correct price since sustainable goods are more expensive due to the application of fair trade values.
Is there anything else you’d like us to know about you or your company?
Besides creating “fair” jobs in Bangladesh, Juuty donates part of its sales price to local charity projects