What does “sustainable fashion” mean to you?
It’s to propose collections that minimize environment impacts and increase the social and ethical values.
For my brand, I use organic fabrics with certification when available (all our cotton fabrics are Gots certified) or with information regarding traceability (hemp), I also use fair trade hand made silk and vintage laces. I try to reduce the waste at every stage: the fabric suppliers are European (except the silk that comes from Cambodia), the brand labels are bought in Spain and are made with recycled polyester, the care wash care labels are made with the remaining cotton fabrics…
I work with local workshops and social integration ones.
I propose an elegant, feminine collection sometimes bohemian, other times minimalist… The aim is to wear them for years!
What inspired you to start a sustainable fashion line?
I was working in an international company as a textile buyer for 10 years when the company decided to close the Spanish purchase department. I realized it was the opportunity for me to think about what I really wanted and I decided to launch an ecofashion brand for women. I knew it was not the easy solution, that I would have to deal with multiple obstacles. Two years later, I can say it’s more difficult than I thought it would be. But I didn’t know how happy I would feel while working to defend ethical and environment values.
Do you have a 5 or 10-year vision for your company that you could share with us?
I hope my brand will be known not only in Spain but in Europe too!
Who is your customer?
My customers are women between 25 and 50 years that care for the environment and the story behind each garment. They look for quality, good patterns and authenticity.
What is something you wish people knew about sustainable fashion?
Sustainable fashion is the future. It’s not possible to go on with our production and consumption systems. As I worked for a fast fashion company, I know the other side of the production, the labour conditions in Asia, the pressure on prices, margin, deliveries, the quality criteria for fabrics, dyes… The earth can not endure the land degradation, pollution of water, loss of biodiversity, the workers, the lack of future, the consumers, the bad quality of fabrics ….
Just For Fun
What’s your spirit animal?